About the Love Ride
The Legacy Returns
Since 1984, Love Ride® has united riders, celebrities, and communities for one purpose: to make a difference. With over $25 million raised for charities, it remains the world’s most iconic one-day motorcycle fundraising event. In 2025, the tradition continues — bigger and more impactful than ever.
The Love Ride Foundation
After a pause for a few years the Love Ride returns in 2025 with renewed energy and focus for the 34th installment. The good times will roll from the historic ride starting location of Harley-Davidson of Glendale to Castaic Lake, CA. Love Ride 34 powered by Harley-Davidson brings back the legacy, the excitement, and the purpose—riding to support our troops, first responders and kids!
“Love Ride is back in 2025 — bigger, better, and more impactful than ever.” — Oliver Shokouh, Founder & Chairman
The Love Ride Foundation is a 501(c)(3) nonprofit founded by Oliver Shokouh. Its purpose is to raise funds to support organizations improving lives through health, education, and other forms of support. Over the years, the Foundation has proudly partnered with groups including Autism Speaks, Big Brothers Big Sisters, Children’s Hospital Los Angeles, MDA, Wounded Warrior Project, and more.
Meet Our Board
Oliver Shokouh
Founder & Chairman
Lorenzo Lamas
Board of Directors
Senator Ben Cambell
Board of Directors
Scott Siegel
Board of Directors
Robert Patrick
Honorary Grand Marshal
Board of Directors
Daniel Vartanian
Board of Directors
Suzanne Keogh
Board of Directors
Neil Fisher
Board of Directors
Willie G. Davidson
Honorary Chairman
Board of Directors
Judy Flournoy
Board of Directors
Robert Richards
Board of Directors
About the Love Ride
Love Ride® began in 1984 as a grassroots motorcycle event driven by a simple mission: to support those in need. Over three decades, it evolved into the largest and most respected single-day motorcycle charity event in the world, raising more than $25 million for a wide range of causes.
Organized by riders, for riders, Love Ride is a celebration of freedom, goodwill, music, and community. Celebrities like Jay Leno, Steven Tyler, Peter Fonda, Brian Cranston, Robert Patrick, Dennis Hopper, Lorenzo Lamas, Willie G. Davidson, and many more have joined tens of thousands of riders from across Southern California to make a lasting impact.
Past editions have featured live music from Foo Fighters, ZZ Top, Billy Idol, Jackson Browne, Social Distortion, Robby Krieger, and more — along with stunt shows, bike exhibitions, food, and fun that all benefit great causes.
Historic Lineups
1984
Love Ride I — The beginning of the legacy.
1992
Foo Fighters and Jay Leno join the stage.
2000
ZZ Top headline in front of thousands of riders.
2019
The last Love Ride before the pause.
(Swipe/scroll sideways to explore the years.)
Ride alongside thousands at Castaic Lake for an unforgettable celebration of purpose, music, and community.
Riding With The Stars
Honorary Grand Marshals
Jay Leno
Grand Marshal
Robert Patrick
Honorary Grand Marshal
Honorary Founders
Bill Davidson
Descendant of Harley-Davidson Founders
Karen Davidson
Descendant of Harley-Davidson Founders
Past Love Ride Participation — SOA Cast & More
RIDE & FUNDRAISE
Ride Together. Raise Together. Make an Impact.
Fundraising for Love Ride 34 isn’t just about meeting a goal — it’s about riding together to honor and support those who serve. As you rally your community to support our cause, you’ll unlock ride-day perks and one-of-a-kind Love Ride rewards. From pins and patches to the ultimate prize raffle, every level brings you closer to making a bigger impact for our warriors.
Know Before You Go
DIRECTIONS & PARKING
Plan your arrival — follow these directions to the starting location.
Starting Point: 3943 San Fernando Rd, Glendale, CA 91204 (CVS)
Destination: Castaic Lake, Castaic, CA
🏍️ ARRIVAL & PARKING INSTRUCTIONS
- Enter Motorcycle Parking: Use Los Feliz Blvd & San Fernando Road — this is the official entry point for all riders.
- Route GPS to: CVS: 3943 San Fernando Rd, Glendale, CA 91204 and follow the Love Ride road-closure signs to the south side of San Fernando Road.
- Do NOT route to Harley-Davidson of Glendale — event closures will block access and parking.
- I-5 Southbound: Take Exit 141 to Los Feliz Blvd East, continue to San Fernando Rd.
- I-5 Northbound: Take Exit 141A to Los Feliz Blvd East, continue to San Fernando Rd.
- 🚫 Do not exit at Glendale Blvd — it will not provide access to the event route.
🅿️ Parking Information
Motorcycle parking is located on the south side of San Fernando Road. Follow the event signs from Los Feliz Blvd and remain in the designated staging lanes for safety.
- ✅ Motorcycle parking opens at 6:00 AM PST
- ✅ Do not enter the Harley-Davidson lot – use detour route only
- ✅ Castaic Lake gates open at 9:00 AM PST
- ✅ ADA and sponsor parking available at both locations
- ✅ Follow posted signage and staff for route and parking guidance
Thanks to Our Partners in Purpose
Love Ride 34 powered by Harley-Davidson is made possible through the support of our incredible partners and sponsors.
Love Ride 34 powered by Harley-Davidson offers a variety of custom sponsorship opportunities — event-wide partnerships, stage & entertainment sponsorship, volunteer support, food & beverage, and more. We’d love to partner with you.