About the Love Ride

The Legacy Returns

Since 1984, Love Ride® has united riders, celebrities, and communities for one purpose: to make a difference. With over $25 million raised for charities, it remains the world’s most iconic one-day motorcycle fundraising event. In 2025, the tradition continues — bigger and more impactful than ever.

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About the Love Ride

Love Ride® began in 1984 as a grassroots motorcycle event driven by a simple mission: to support those in need. Over three decades, it evolved into the largest and most respected single-day motorcycle charity event in the world, raising more than $25 million for a wide range of causes.

Organized by riders, for riders, Love Ride is a celebration of freedom, goodwill, music, and community. Celebrities like Jay Leno, Steven Tyler, Peter Fonda, Brian Cranston, Robert Patrick, Dennis Hopper, Lorenzo Lamas, Willie G. Davidson, and many more have joined tens of thousands of riders from across Southern California to make a lasting impact.

Past editions have featured live music from Foo Fighters, ZZ Top, Billy Idol, Jackson Browne, Social Distortion, Robby Krieger, and more — along with stunt shows, bike exhibitions, food, and fun that all benefit great causes.

Historic Lineups

1984

Love Ride I — The beginning of the legacy.

1992

Foo Fighters and Jay Leno join the stage.

2000

ZZ Top headline in front of thousands of riders.

2019

The last Love Ride before the pause.

(Swipe/scroll sideways to explore the years.)

Join thousands of riders at Castaic Lake for an unforgettable day of purpose, music, and unity.

RIDING WITH THE STARS

Jay Leno

Jay Leno

Grand Marshal

Robert Patrick

Robert Patrick

Honorary Grand Marshal

Bill Davidson

Bill Davidson

Direct Descendant of Harley-Davidson Founders

Karen Davidson

Karen Davidson

Direct Descendant of Harley-Davidson Founders

RIDE & FUNDRAISE

Ride Together. Raise Together. Make an Impact.

Fundraising for Love Ride 34 isn’t just about meeting a goal, it’s about riding together to honor and support those who serve. As you rally your community to support our cause, you’ll unlock ride-day perks and one-of-a-kind Love Ride rewards. From pins and patches to the ultimate prize raffle, every level brings you closer to making a bigger impact for our warriors.

Ride & Fundraise Image

The Love Ride Foundation

After a pause for a few years the Love Ride returns in 2025 with renewed energy and focus for the 34th installment. The good times will roll from the historic ride starting location of Harley-Davidson of Glendale to Castaic Lake, CA. Love Ride 34 powered by Harley-Davidson brings back the legacy, the excitement, and the purpose—riding to support our troops, first responders and kids!

“Love Ride is back in 2025 — bigger, better, and more impactful than ever.” — Oliver Shokouh, Founder & Chairman

The Love Ride Foundation is a 501(c)(3) nonprofit founded by Oliver Shokouh. Its purpose is to raise funds to support organizations improving lives through health, education, and other forms of support. Over the years, the Foundation has proudly partnered with groups including Autism Speaks, Big Brothers Big Sisters, Children’s Hospital Los Angeles, MDA, Wounded Warrior Project, and more.

Meet Our Board

Thanks to Our Partners in Purpose

Love Ride 34 powered by Harley-Davidson is made possible through the support of our incredible partners and sponsors.