Explore Our History

Four Decades of Legacy

Since 1984, Love Ride has brought together riders, celebrities, and communities to support meaningful causes. From Glendale to Castaic Lake, every chapter in our history is a story of purpose, unity, and impact.

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Swipe or scroll sideways to explore posters from 1984–2015

The Love Ride Foundation

After a pause for a few years the Love Ride returns in 2025 with renewed energy and focus for the 34th installment. The good times will roll from the historic ride starting location of Harley-Davidson of Glendale to Castaic Lake, CA. Love Ride 34 powered by Harley-Davidson brings back the legacy, the excitement, and the purpose—riding to support our troops, first responders and kids!

“Love Ride is back in 2025 — bigger, better, and more impactful than ever.” — Oliver Shokouh, Founder & Chairman

The Love Ride Foundation is a 501(c)(3) nonprofit founded by Oliver Shokouh. Its purpose is to raise funds to support organizations improving lives through health, education, and other forms of support. Over the years, the Foundation has proudly partnered with groups including Autism Speaks, Big Brothers Big Sisters, Children’s Hospital Los Angeles, MDA, Wounded Warrior Project, and more.